Reasons Why Your Website Ranking is Dropped on Search Engine

 Consider a scenario where you wake up one day to find that your website’s well-established position has undergone a significant shift, disappearing from Google’s top 10 search results. The haunting realization prompts an exploration into the potential causes, yet the silver lining lies in the fact that many issues contributing to this decline can be addressed more swiftly than one might anticipate.

To understand and counteract the decline in your rankings, continue reading. Reports indicate that 39% of individuals are swayed towards making a purchase when presented with relevant search results.

Several factors could be responsible for the sudden drop in your search engine rankings. It might be due to a competitor’s SEO strategy, such as the launch of a new product, or a shift in the industry by Google. Alternatively, your site may be failing to meet Google’s standards for high-quality websites.

Detecting a Significant Decline in your Google Ranking:

If your Google ranking experiences a noticeable decline, it is crucial to investigate the situation before attempting any remedies. Before addressing the issue, it is vital to confirm whether your ranks have indeed dropped overnight.

Analyze your website’s traffic patterns using tools like Google Analytics for the past six to twelve months. Google Search Console can also be employed to assess your Google rankings and organic traffic. A substantial decrease in traffic warrants immediate action to prevent further losses.

Reasons Behind Drastic Ranking Declines and Their Solutions:

Google Penalty for Manual Actions:If your Google SEO ranking drops by more than ten positions, a manual action penalty from Google may be the primary cause. This penalty is applied when Google finds that your website’s pages don’t meet their performance criteria, often due to user-generated spam, website hacking, or artificial backlinks.

To rectify this, identify the issues with your website and address them promptly. On-page problems are usually easier to identify, while off-page concerns may result from algorithmic adjustments or incorrect link-building strategies.

Negative Off-page SEO:Negative SEO, aimed at lowering a competitor’s search engine ranks, involves activities like unnatural link-building, content skimming, and hacking. Although rare, these attacks can significantly impact keyword rankings.

Control on-page infractions resulting from poor SEO practices and address content scraping or website hacking promptly.

Your Site Has Been Banned:A drop in organic traffic may indicate that your website has been banned or compromised by cybercriminals. Malware attacks, among other methods, can lead to your site being marked as misleading or suspended from Google’s index.

Remove malware promptly using security tools like MalCare, which can scan and eliminate malware from your WordPress-based website.

Backlinks Have Vanished:Losing high-quality backlinks can adversely affect your SERP rankings. Identify and address broken or missing inbound links by assessing each link individually. Remove irrelevant or deliberate deletions, restore broken links during website updates, or link to new sources.

Update to the Google Algorithm:Google’s algorithm, which dominates the search engine industry, undergoes regular updates. These changes can significantly impact your website’s ranking. Use a rank tracker tool to monitor keyword rankings and observe sudden changes or patterns.

Redirect Errors:A comprehensive 301 redirect strategy is crucial when making structural changes to your website. Broken redirects can impact SEO, so ensure XML directories, canonical tags, and links are updated correctly.

Competitors Outranking You:Even with ethical practices, competitors may outrank your website due to superior SEO techniques, keyword research, faster loading speeds, or better user experience. Focus on high-quality content and use tools like SEMrush or SEO SpyGlass to analyze competitor websites.

User Intent Modification:Changes in user intent can influence Google’s search algorithms and impact search results. Address this by tailoring your content to meet user interests, conducting A/B testing, and optimizing headlines, photos, and videos.

Discrepancies in Geolocation:Search results may vary based on location, user preferences, and whether the user is logged into their Google account. Check rankings in multiple locations for a realistic picture of your overall position.

Page Speed:Page loading speed affects search engine results and user experience. Use Google’s PageSpeed Insights to assess your site’s speed and make improvements accordingly.

Technical Issues with the Website:Google’s technical difficulties in scanning and indexing may lead to ranking changes. Conduct log file analysis using tools like SEMrush’s Log File Analyzer to identify and resolve issues.

Changes to the Google SERP:Google frequently updates its search engine results page (SERP), impacting click-through rates. Monitor SERP changes using tracking tools and adapt your SEO strategy accordingly.

Recent Changes to the Website:Changes such as HTTPS implementation, URL alterations, or SEO keyword incorporation may affect rankings. Check Google Search Console for crawling and indexing issues and address them promptly.

Indexing for Mobile Devices:Ensure your website is mobile-friendly as Google prioritizes mobile-responsive sites. Use Google’s PageSpeed Insights and Mobile Usability in Search Console to optimize your site for mobile devices.

Overloading the Server:Sudden traffic surges may overload the server, leading to website downtime. Ensure your hosting service can handle traffic spikes to avoid negative impacts on search engine rankings.

Metadata:Consistent and relevant metadata, including title tags, headers, and meta descriptions, is crucial for SEO. Avoid inconsistency in metadata, include keywords in title tags, and update meta descriptions when making content changes.

Content Duplication:Google penalizes websites for using duplicate content to manipulate rankings. Ensure your content is unique and address any instances of apparent content duplication promptly.

In conclusion, increasing website traffic requires dedicated effort, and there are no shortcuts. If your Google ranking is declining, these suggested solutions can help rectify issues and restore your rankings to normal.

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Location: Bengaluru, Karnataka, India

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